The company was founded in 1997 by Gela Nash and is based in New York City, New York. Juicy Couture has over 60 international stores. All their products are manufactured under their own flagship brand- love P&G. The company has a popular celebrity endorsement and ambassadorship.
Juicy Couture offers women apparels in all varieties. Their collection has dresses and jumpsuits with trending tassels and ribbon dress look. Denim is popular amongst dresses, shirts, jackets and jeans. There are ruffle pullovers and convoy pullovers in tees, oversized cardigan, trim tee-s, photo tee-s and tank tops. The intimate wear includes low-back cami, short pants, muscle tee, bralette, undies and back dresses. Bomber and tweed jackets are trending. Sportswear like sweatpants, sweatshirts, tanks, leggings and shorts are available. The footwear collection has wedges, stilettos, sandals, casual flip flops, shoes, bellies and designer slippers. The accessories have perfumes, watches, scarves, handbags, wallet, sunglasses etc.